In 2013, Zuckerberg personally took $3 billion in "sincerity" and went to buy Snapchat, only to be closed.
"Snapchat can't thrive in Facebook's culture," explained Spiegel, its founder, in the face of influx of questions. This also translates to, "Don't want to spend time teaching Number List Zuckerberg what it's cool to be young."
At that time, Spiegel may not have thought that this "arrogance" has been priced by fate.
In 2017, in the face of Facebook's siege, Snapchat had to revamp its version to attract more users, including middle-aged and elderly people over 34 years old.
"Our coolness is over!" The product design deviates from the needs of young people. Snapchat was criticized for a while, and was quickly abandoned by users ruthlessly. The stock price also fell all the way.
It can be seen that breaking the circle in the community is like walking a tightrope, with confidence like Spiegel, but also being slapped in the face by "pop".
Today, the domestic community "star" Xiaohongshu has also reached a critical moment.
"Everyone's perception of Xiaohongshu is often a female community. But today, with 200 million monthly active users, it (already) is not a niche demand." Xiaohongshu COO Conan released relevant signals in a media interview.
1. The "late blooming" Xiaohongshu has reached the moment of breaking the circle
Among the Internet companies, the "small but beautiful" Xiaohongshu has always attracted much attention. In 2021, its valuation has risen to 20 billion US dollars. If this number has not changed at present, it is equivalent to 2 times the market value of Bilibili, 4 times the market value of Weibo, and 20 times the market value of Zhihu.